International Market Research & Franchise Expansion Internship

Internship scope

The intern will be part of the sales and expansion team working on the international growth of ArtMoment through a franchise model in Poland, Austria, Germany, Hungary and Slovakia. The role is focused on research, validation and testing of a scalable sales strategy rather than routine administration.

Main objectives

The goal of the internship is to design, test and evaluate a structured approach to identifying potential franchise partners and to support the creation of a repeatable international sales process.

Responsibilities

  • Market research and analysis of selected countries with focus on lifestyle brands, leisure concepts, gastronomy, creative studios and potential franchise operators.
  • Identification and profiling of ideal franchise partner personas in each market using structured frameworks and data collection.
  • Mapping competitors and similar concepts in target countries and summarizing key insights into comparative reports.
  • Co creation of franchise offer adaptations for different markets including value proposition, positioning and basic pitch logic.
  • Financial benchmarking of target markets including basic cost structures, pricing comparisons and market sizing relevant to creative workshop businesses.
  • Preparation of lead lists and qualification criteria for potential partners using online databases, LinkedIn and local business directories.
  • Drafting and localizing outreach materials such as introductory emails, LinkedIn messages and short pitch decks adapted to each market.
  • Testing communication approaches under supervision and tracking response rates across channels and markets.
  • Monitoring responses, collecting feedback and evaluating effectiveness of different sales messages in a structured way.
  • Supporting documentation of the sales process so it can be reused and scaled across future markets.
  • Assisting with translation and cultural adaptation of key marketing and sales materials for Italian and Spanish speaking markets where relevant.

Learning outcomes

  • Practical experience with international market entry and franchise based expansion.
  • Hands on exposure to B2B sales strategy, lead generation and offer creation.
  • Application of economics, finance and marketing knowledge from academic studies to real business decisions.
  • Development of analytical, communication and intercultural skills in a real business context.
  • Experience working with data driven tools and structured research methodologies in a startup environment.
  • Improvement of professional English in daily use within an international team.

Internship format

  • Duration: 1 month under Erasmus+ program.
  • Full time or part time depending on agreement.
  • Hybrid or remote friendly with regular online check ins.
  • Mentoring provided directly by the founder and sales lead.
  • This internship is designed as a meaningful learning experience with real impact on company growth while staying aligned with the candidate's education, motivation and strengths.